Charu is a seasoned communications professional with more than two decades of experience. She comes with a wealth of knowledge and has spearheaded the communications mandate for some of the best brands and institutions, across sectors.
As the Practice Head – Corporate at Hill+Knowlton Strategies India, she is responsible for challenging the status quo for a no. of high-profile corporates and brands. She advises both International and Domestic companies and institutions with focused campaigns around reputation management, new launches, sustainability, influencer engagement and crisis management.
She is skilled at marketing/brand communications, Community Relations / CSR and strategic planning. An ace media strategist, Charu boasts of a strong equation with editors across traditional and offline media platforms.
In her previous stint at PR Pundit, she was responsible for the strategic planning and management of client communication needs. She worked towards developing strategy and media planning; rolling out social media programmes for CEO’s along with the social media vertical; trained the C- Suite on media programmes and crisis.
Some of her recognized campaigns include: UEFA Champions League Trophy Tour brought to India by Heineken® (2017); Leveraging the Power of Global Goodwill Ambassador to raise a voice against Gender Based Violence for PSI India (2016); Nirmal Bharat Yatra – sanitation awareness campaign – Wash United (2013); A digital campaign for Apollo Munich Health Insurance – Saurav Ganguly Movie Trailer (2012).